I decided to bring out the old vocabular hammer and forge and do some word inventing and came up with “googlegenic”. What does googlegenic mean? Well, it’s an adjective, used to describe someone or something that is easily searchable on the Internet (think photogenic). For example, the actress and singer-songwriter Zooey Deschanel is a very googlegenic person since very few people are named Zooey Deschanel, and therefore, there is little confusion as to which Zooey Deschanel you’re looking for.
Director/producer McG (responsible for Terminator Salvation among other things) on the other hand, is not very googlegenic. Results for his name include the Medical School of Georgia, Manchester’s Craftsmen Guild, and Management Consulting Group. Acronyms are a no-no if you want to be googlegenic.
So if you have a particularly unique name, you’re probably very googlegenic.Unless you know a celebrity who has the exact same name as you do. Or an infamous serial killer. That would be unfortunate.
(During a conversation with some hot girl you just met at a bar)
A: So, what’s your name?
B: Tatiana Bananabong.
A: Well, that’s a googlegenic name 😉
B: (looks confusedly at A, then walks away)
(during the next Apple event)
Steve Jobs: What’s the secret behind our success? By adding an ‘i’ to any everyday name, we’ve made our products more googlegenic and unique than ever.
Audience: (wild applause)
(the next day, NYT headline, “‘Googlegenic’, marketing buzzword of 2010)